Behavioral Insights for Vision 2030 and beyond

Behavioral Insights Germany and Saudi Arabia

Over the past decade, Behavioral Insights (BI) have become a powerful tool for enhancing policy effectiveness worldwide. In Saudi Arabia, an active BI community has been leveraging these insights across various policy sectors. A new paper published by a group of leading experts in the Saudi BI community – among them our Managing Director Dr. Manuel Schubert – discusses how Vision 2030 can further benefit from the systematic use of BI, particularly in education and human capability development.

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How to develop powerful recommendations

Behavioral Insights Germany and Saudi Arabia

In the world of (applied) science we often focus heavily on how to get the research design, data collection, and analysis right. There are plenty of guides on specific methods with which we can gain powerful insights. But we often pay less attention to the last step of our research project: Turning the collected data into actionable knowledge. Decision makers do not only need to understand what the results are, but also what they mean: what can we learn from the data? Are our initial questions answered? What are the next steps to take?

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Can customer journey mapping help in designing behavioral experiments?

Behavioral Insights Germany and Saudi Arabia

Customer journey mapping is a widely used tool for both commercial and non-commercial sectors to help organizations optimize processes, generate insights, and eventually improve the customer experience. In a nutshell, the exercise involves breaking down the customer journey into stages, each stage detailing the points of interaction between the organization and the customer. At each of these points, we list the actions and emotions of the customer, the process owners/stakeholders, challenges, and opportunities, among other things.

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Why would we pay someone to punish (or tax) us?

Behavioral Insights Germany and Saudi Arabia

Imagine your livelihood and that of your neighbors depends on a common resource that replenishes itself naturally. As a community, you learned over time, with a high degree of certainty, the replenishment cycle and were able through social norms and customs to share the common resource. Recently, however, the replenishment cycle rapidly became unpredictable and you, as everyone else, became uncertain about your share. Read More