What an awesome time we’ve had in Berlin! Our remote team swapped screens for real life meetups and met up in a city rich with history and modern flair. Wandering through the streets, from the cobblestone charm of Nikolaiviertel to the creative buzz of Kreuzberg, we shared stories and built memories. We also looked back at the milestones achieved and planned for the future. These face-to-face days are precious and let us return with new energy and fresh ideas to boost our work.

Missing on the pictures: Chiara Lari, Fatima Sala, Dr. Maha Baz, Sarah El Azem, Dr. Fahad Alsharif, and Dr. Abdelaziz Alsharawy.

Eid Mubarak, dear all. We wish you and your families a very happy and peaceful time.

We wish you a blessed Ramadan 2024. May you celebrate it with your beloved ones being safe, well and happy.

We are thrilled to share amazing news: the United Nations Development Programme (UNDP) recently contracted Behavia & Verian (formerly Kantar Public) as long-term partners to advance behavioral sciences in the Middle East. Our coalition will have the opportunity to work on projects located in all Arab States.

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Customer journey mapping is a widely used tool for both commercial and non-commercial sectors to help organizations optimize processes, generate insights, and eventually improve the customer experience. In a nutshell, the exercise involves breaking down the customer journey into stages, each stage detailing the points of interaction between the organization and the customer. At each of these points, we list the actions and emotions of the customer, the process owners/stakeholders, challenges, and opportunities, among other things.

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As the year is coming to an end, we would like to say a heartfelt thank you to our clients, partners, affiliates, to our dear friends and our beloved families.

Thank you all for making this year so incredible.

You are an enthusiastic researcher specialized in designing, executing, and analyzing behavioral experiments? You are interested to explore captivating cultural and societal topics while contributing your expertise to our consultancy projects? If yes, then Anja wants to hear from you!

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You are a hands-on project manager with a passion to make things happen and interested to explore captivating cultural and societal topics? Then you might be the right candidate to join our growing team in Saudi!

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In 2012, Microsoft nearly missed on a huge profitable opportunity if an engineer had not tested a new way of displaying ads on Bing in a controlled experiment – an A/B test. The best performing version created a 12% boost in revenues, amounting to about $100 million additional revenues for Bing each year (HBR 2017).

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Eid Mubarak, dear all. We wish you and your families a very happy and peaceful time.