Behavioral Public Policy and Economics GmbH
Marketing in Saudi Arabia is evolving at an unprecedented pace, shaped by Vision 2030 reforms, a booming digital economy, and a generational shift in consumer mindset. Among this transformation, one of the most influential drivers of consumer behavior remains social norms. These unwritten rules, grounded in shared expectations and collective behavior, play a central role in how Saudis choose what to wear, eat, drive, and buy.
It was a pleasure to visit Tartu, Estonia, and participate in the 49th IAREP | International Association for Research in Economic Psychology Conference: Behavioural Insights in Research and Policymaking. The sessions and keynotes were insightful, the conversations inspiring, and we are coming back with a mindset stimulated with many new perspectives and ideas.
We wish you and your families a joyful and blessed Eid Al-Adha. May it bring you peace and happiness and fill your life with countless blessings. Eid Mubarak!
It was a pleasure to participate in this year’s Behavioral Exchange 2025 conference in Abu Dhabi. The sessions were insightful, the conversations inspiring, and we came back with new perspectives and renewed energy.
Over the past decade, Behavioral Insights (BI) have become a powerful tool for enhancing policy effectiveness worldwide. In Saudi Arabia, an active BI community has been leveraging these insights across various policy sectors. A new paper published by a group of leading experts in the Saudi BI community – among them our Managing Director Dr. Manuel Schubert – discusses how Vision 2030 can further benefit from the systematic use of BI, particularly in education and human capability development.
In the world of consulting, success is often measured by how long a firm stays embedded in a client’s operations. The longer the engagement, the more valuable the relationship, so the logic goes. But what if real impact lies in doing the opposite? What if the most transformative consulting work is the kind that ends?
In 2019, Behavia supported the Saudi Ministry of Health in designing the national health initiative Walk30 as part of our Masterclass on Behavioral Public Health Policy. The Ministry launched the inaugural edition of Walk30 in 2020 and has since continued to run the campaign annually.
Over the years, Walk30 has grown into the Ministry’s flagship community health initiative. With over 1 million participants to date, it stands as one of the most impactful and enduring public health movements in the region – a success underscored by its recognition with the Kotler Award for “Best Health and Wellness Campaign.”
The European Commission’s DG Reform is currently supporting authorities in Austria, Belgium, and Portugal in applying behavioral insights to improve tax compliance.
On the occasion of Eid Al-Fitr, we wish all our colleagues, partners and friends a happy and peaceful time. Eid Mubarak.
Are you a passionate researcher with expertise in designing, executing, and analyzing behavioral experiments? Do you want to apply your skills in commissioned research and help stress-test public policies? If so, we would love to hear from you!