In 2019, Behavia supported the Saudi Ministry of Health in designing the national health initiative Walk30 as part of our Masterclass on Behavioral Public Health Policy. The Ministry launched the inaugural edition of Walk30 in 2020 and has since continued to run the campaign annually.

Over the years, Walk30 has grown into the Ministry’s flagship community health initiative. With over 1 million participants to date, it stands as one of the most impactful and enduring public health movements in the region – a success underscored by its recognition with the Kotler Award for “Best Health and Wellness Campaign.”

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On the occasion of Eid Al-Fitr, we wish all our colleagues, partners and friends a happy and peaceful time. Eid Mubarak.

Are you a passionate researcher with expertise in designing, executing, and analyzing behavioral experiments? Do you want to apply your skills in commissioned research and help stress-test public policies? If so, we would love to hear from you!

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We wish you a blessed and peaceful Ramadan 2025. May you celebrate it with your beloved ones being safe, well and happy.

After 2.5 years of dedication, collaboration, and hard work, we joined our incredible colleagues from the Ministry of Culture’s Behavioral Insights Unit to celebrate the completion of a truly impactful project.

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It is incredible that so many experiences, memories, and achieved milestones can fit into one year.

As we look back on the past 12 months, we are filled with gratitude for our clients, partners, affiliates, friends, and families who made this journey unforgettable.

Thank you all – and let’s see what’s to come in 2025. Happy new year!

In November, our EU team visited the vibrant capital of Saudi Arabia, strengthening bonds with both our colleagues and this beautiful country. While most of us were able to join, we truly missed our team members who could not make the trip – you were with us in spirit!

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We had a great time at this year’s SABE/IAREP 2024 Conference where some of our recent research was presented. Exceptional researchers and inspiring discussions that gave us a lot of food for thought for new experiments.

Eid Mubarak, dear all. We wish you and your families a very happy and peaceful time.

What an awesome time we’ve had in Berlin! Our remote team swapped screens for real life meetups and met up in a city rich with history and modern flair. Wandering through the streets, from the cobblestone charm of Nikolaiviertel to the creative buzz of Kreuzberg, we shared stories and built memories. We also looked back at the milestones achieved and planned for the future. These face-to-face days are precious and let us return with new energy and fresh ideas to boost our work.

Missing on the pictures: Chiara Lari, Fatima Sala, Dr. Maha Baz, Sarah El Azem, Dr. Fahad Alsharif, and Dr. Abdelaziz Alsharawy.