In the world of (applied) science we often focus heavily on how to get the research design, data collection, and analysis right. There are plenty of guides on specific methods with which we can gain powerful insights. But we often pay less attention to the last step of our research project: Turning the collected data into actionable knowledge. Decision makers do not only need to understand what the results are, but also what they mean: what can we learn from the data? Are our initial questions answered? What are the next steps to take?

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Eid Mubarak, dear all. We wish you and your families a very happy and peaceful time.

What an awesome time we’ve had in Berlin! Our remote team swapped screens for real life meetups and met up in a city rich with history and modern flair. Wandering through the streets, from the cobblestone charm of Nikolaiviertel to the creative buzz of Kreuzberg, we shared stories and built memories. We also looked back at the milestones achieved and planned for the future. These face-to-face days are precious and let us return with new energy and fresh ideas to boost our work.

Missing on the pictures: Chiara Lari, Fatima Sala, Dr. Maha Baz, Sarah El Azem, Dr. Fahad Alsharif, and Dr. Abdelaziz Alsharawy.

Eid Mubarak, dear all. We wish you and your families a very happy and peaceful time.

We wish you a blessed Ramadan 2024. May you celebrate it with your beloved ones being safe, well and happy.

We are thrilled to share amazing news: the United Nations Development Programme (UNDP) recently contracted Behavia & Verian (formerly Kantar Public) as long-term partners to advance behavioral sciences in the Middle East. Our coalition will have the opportunity to work on projects located in all Arab States.

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As the year is coming to an end, we would like to say a heartfelt thank you to our clients, partners, affiliates, to our dear friends and our beloved families.

Thank you all for making this year so incredible.

You are an enthusiastic researcher specialized in designing, executing, and analyzing behavioral experiments? You are interested to explore captivating cultural and societal topics while contributing your expertise to our consultancy projects? If yes, then Anja wants to hear from you!

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You are a hands-on project manager with a passion to make things happen and interested to explore captivating cultural and societal topics? Then you might be the right candidate to join our growing team in Saudi!

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In 2012, Microsoft nearly missed on a huge profitable opportunity if an engineer had not tested a new way of displaying ads on Bing in a controlled experiment – an A/B test. The best performing version created a 12% boost in revenues, amounting to about $100 million additional revenues for Bing each year (HBR 2017).

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