Flagship health contest launched for 5th time

Behavioral Insights Germany and Saudi Arabia

In 2019, Behavia supported the Saudi Ministry of Health in designing the national health initiative Walk30 as part of our Masterclass on Behavioral Public Health Policy. The Ministry launched the inaugural edition of Walk30 in 2020 and has since continued to run the campaign annually.

Over the years, Walk30 has grown into the Ministry’s flagship community health initiative. With over 1 million participants to date, it stands as one of the most impactful and enduring public health movements in the region – a success underscored by its recognition with the Kotler Award for “Best Health and Wellness Campaign.”

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Bye bye 2024

Behavioral Insights Germany and Saudi Arabia

It is incredible that so many experiences, memories, and achieved milestones can fit into one year.

As we look back on the past 12 months, we are filled with gratitude for our clients, partners, affiliates, friends, and families who made this journey unforgettable.

Thank you all – and let’s see what’s to come in 2025. Happy new year!