In 2019, Behavia supported the Saudi Ministry of Health in designing the national health initiative Walk30 as part of our Masterclass on Behavioral Public Health Policy. The Ministry launched the inaugural edition of Walk30 in 2020 and has since continued to run the campaign annually.

Over the years, Walk30 has grown into the Ministry’s flagship community health initiative. With over 1 million participants to date, it stands as one of the most impactful and enduring public health movements in the region – a success underscored by its recognition with the Kotler Award for “Best Health and Wellness Campaign.”

Read more about Behavia’s health contest: https://behavia.de/post-improving-public-health-through-behavioral-insights/

More information about the MoH Walk30 contest:

• https://www.moh.gov.sa/en/Ministry/MediaCenter/MinistryActivities/Pages/Walk30.aspx
• https://www.moh.gov.sa/en/Ministry/MediaCenter/News/Pages/News-2025-04-12-001.aspx
• https://www.arabnews.com/node/2594385/saudi-arabia