We wish you a blessed and peaceful Ramadan 2026. May you celebrate it with your beloved ones being safe, well and happy.

It was a pleasure to attend the Global Labor Market Conference 2026 in Riyadh. We learned a lot from the rich discussions and workshops and enjoyed (re-)connecting with labor market professionals and behavioral insights experts from across the globe. We returned inspired with lots of new ideas for behaviorally-enhanced labor market activation.

Last week, the Behavia Saudi team had the pleasure of welcoming dear colleagues Dr. Joana Reis and Dr. Florian Spitzer to Riyadh for a visit. While the primary purpose of the trip was to kick‑off and initiate our new project, we also made the most of the time together outside of work.

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A new year always brings perspective on how far we have come and where we are heading next!

As we look back on the past 12 months at Behavia, we are deeply grateful to our clients, partners, affiliates, and community who trusted us, challenged us, and grew with us along the way.

We are excited for what lies ahead and for the opportunities to test, learn, and create meaningful impact together in 2026.

Thank you for being part of our journey!

It was a pleasure to reconnect with colleagues and friends from around the world at the 4th IBPPC at Kings College London’s School for Government. Topics ranged from consumer behavior and sustainability to national transformation strategies – with discussions just as inspiring outside the sessions as within them. A particular highlight was engaging with our partners from Saudi Arabia on the role of behavioral science in Vision 2030.

A huge thank you to the dedicated organizing team for their efforts – and of course to all who shared their knowledge and experiences. Already looking forward to the next opportunity to meet again!

It was a pleasure to visit Tartu, Estonia, and participate in the 49th IAREP | International Association for Research in Economic Psychology Conference: Behavioural Insights in Research and Policymaking. The sessions and keynotes were insightful, the conversations inspiring, and we are coming back with a mindset stimulated with many new perspectives and ideas.

We wish you and your families a joyful and blessed Eid Al-Adha. May it bring you peace and happiness and fill your life with countless blessings. Eid Mubarak!

It was a pleasure to participate in this year’s Behavioral Exchange 2025 conference in Abu Dhabi. The sessions were insightful, the conversations inspiring, and we came back with new perspectives and renewed energy.

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In 2019, Behavia supported the Saudi Ministry of Health in designing the national health initiative Walk30 as part of our Masterclass on Behavioral Public Health Policy. The Ministry launched the inaugural edition of Walk30 in 2020 and has since continued to run the campaign annually.

Over the years, Walk30 has grown into the Ministry’s flagship community health initiative. With over 1 million participants to date, it stands as one of the most impactful and enduring public health movements in the region – a success underscored by its recognition with the Kotler Award for “Best Health and Wellness Campaign.”

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On the occasion of Eid Al-Fitr, we wish all our colleagues, partners and friends a happy and peaceful time. Eid Mubarak.