As the year is coming to an end, we would like to say a heartfelt thank you to our clients, partners, affiliates, to our dear friends and our beloved families.

Thank you all for making this year so incredible.

You are an enthusiastic researcher specialized in designing, executing, and analyzing behavioral experiments? You are interested to explore captivating cultural and societal topics while contributing your expertise to our consultancy projects? If yes, then Anja wants to hear from you!

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You are a hands-on project manager with a passion to make things happen and interested to explore captivating cultural and societal topics? Then you might be the right candidate to join our growing team in Saudi!

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In 2012, Microsoft nearly missed on a huge profitable opportunity if an engineer had not tested a new way of displaying ads on Bing in a controlled experiment – an A/B test. The best performing version created a 12% boost in revenues, amounting to about $100 million additional revenues for Bing each year (HBR 2017).

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Eid Mubarak, dear all. We wish you and your families a very happy and peaceful time.

As a remote working team, we don’t often have the chance to meet each other in person, so we decided to do it in one of the most beautiful cities in the world: Lisbon. Among the little streets of the Alfama and in front of a delicious pastel de nata, we had a wonderful time bonding and laughing with each other. We returned to work feeling more connected and motivated than ever. Can’t wait for the next one!

In this example, we discuss how behavioral insights and experimentation can help to increase traffic safety and prevent road deaths. It builds on a real-world challenge. However, the solution and the underlying data are illustrative examples only. [1]

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This case study addresses how behavioral insights can support risk management and effectively mobilize preventive action. It builds on a real-world challenge, while the solution and the underlying data are illustrative examples only. [1]

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In this example, we show how behavioral insights can support change management and organizational transformation. It builds on a real-world challenge, while the solution and the underlying data are illustrative examples only. [1]

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In this example, we illustrate how behavioral insights can help to design a fun campaign to improve public health. It builds on a real-world challenge, while the solution and the underlying data are illustrative examples only. [1]

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