Behavioral Public Policy and Economics GmbH
We are thrilled to share amazing news: the United Nations Development Programme (UNDP) recently contracted Behavia & Verian (formerly Kantar Public) as long-term partners to advance behavioral sciences in the Middle East. Our coalition will have the opportunity to work on projects located in all Arab States.
Customer journey mapping is a widely used tool for both commercial and non-commercial sectors to help organizations optimize processes, generate insights, and eventually improve the customer experience. In a nutshell, the exercise involves breaking down the customer journey into stages, each stage detailing the points of interaction between the organization and the customer. At each of these points, we list the actions and emotions of the customer, the process owners/stakeholders, challenges, and opportunities, among other things.
As the year is coming to an end, we would like to say a heartfelt thank you to our clients, partners, affiliates, to our dear friends and our beloved families.
Thank you all for making this year so incredible.
You are a hands-on project manager with a passion to make things happen and interested to explore captivating cultural and societal topics? Then you might be the right candidate to join our growing team in Saudi!
In 2012, Microsoft nearly missed on a huge profitable opportunity if an engineer had not tested a new way of displaying ads on Bing in a controlled experiment – an A/B test. The best performing version created a 12% boost in revenues, amounting to about $100 million additional revenues for Bing each year (HBR 2017).
Eid Mubarak, dear all. We wish you and your families a very happy and peaceful time.
As a remote working team, we don’t often have the chance to meet each other in person, so we decided to do it in one of the most beautiful cities in the world: Lisbon. Among the little streets of the Alfama and in front of a delicious pastel de nata, we had a wonderful time bonding and laughing with each other. We returned to work feeling more connected and motivated than ever. Can’t wait for the next one!
