Smart designs, settings and services change how we perceive options and ultimately affect our behaviors. Behavioral insights organize these effects in a systematic way and provide a wide range of nudging applications to better achieve an organization’s goals. Well-known examples at the company level are healthy workplace designs, nudges to de-bias recruitment decisions or to increase job satisfaction.

During the workshop “Behavioral Insights and Nudging”, our director Dr. Julia Stauf will present best practice examples with special focus on COVID-19 behaviors and on online conversion and explain how to recognize behavioral problems, how to develop and test nudges and how to implement them to achieve better outcomes. The workshop is customized for creative professionals, strategists and change managers.

This is the second workshop for THAK Thuringia after the first one in February was very well received and could not accommodate everyone interested. It will take place as a Zoom Meeting on 25/06/2020. Further information and registration details can be found here: https://thueringen-kreativ.de/thak/event-post/thak-workshop-behavioral-insights-und-nudging-2/

If you are also interested in our Behavioral Insights Workshop or a specialized training for your organization, please get in touch with us. We are always happy to customize our trainings to your specific needs, objectives and target audience.

(c) Elijah Macleod