The community paper on “Behavioral Insights for Vision 2030 and beyond” is now also available in Arabic.

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A new year always brings perspective on how far we have come and where we are heading next!

As we look back on the past 12 months at Behavia, we are deeply grateful to our clients, partners, affiliates, and community who trusted us, challenged us, and grew with us along the way.

We are excited for what lies ahead and for the opportunities to test, learn, and create meaningful impact together in 2026.

Thank you for being part of our journey!

It was a pleasure to reconnect with colleagues and friends from around the world at the 4th IBPPC at Kings College London’s School for Government. Topics ranged from consumer behavior and sustainability to national transformation strategies – with discussions just as inspiring outside the sessions as within them. A particular highlight was engaging with our partners from Saudi Arabia on the role of behavioral science in Vision 2030.

A huge thank you to the dedicated organizing team for their efforts – and of course to all who shared their knowledge and experiences. Already looking forward to the next opportunity to meet again!

Over the last couple of months, we attended several conferences in Behavioral Public Policy including the IAREP in Tartu, BX2025 in Abu Dhabi, and this week the IBPPC in London.

Each of these events was inspiring and we enjoyed learning from our peers and colleagues about the latest advances in our field. At the same time, we sometimes found ourselves a bit surprised by the direction in which discussions are heading. In particular, our perspective on the future of BPP seems to differ in several ways from the topics currently dominating the conversations.

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Marketing in Saudi Arabia is evolving at an unprecedented pace, shaped by Vision 2030 reforms, a booming digital economy, and a generational shift in consumer mindset. Among this transformation, one of the most influential drivers of consumer behavior remains social norms. These unwritten rules, grounded in shared expectations and collective behavior, play a central role in how Saudis choose what to wear, eat, drive, and buy.

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It was a pleasure to visit Tartu, Estonia, and participate in the 49th IAREP | International Association for Research in Economic Psychology Conference: Behavioural Insights in Research and Policymaking. The sessions and keynotes were insightful, the conversations inspiring, and we are coming back with a mindset stimulated with many new perspectives and ideas.

We wish you and your families a joyful and blessed Eid Al-Adha. May it bring you peace and happiness and fill your life with countless blessings. Eid Mubarak!

It was a pleasure to participate in this year’s Behavioral Exchange 2025 conference in Abu Dhabi. The sessions were insightful, the conversations inspiring, and we came back with new perspectives and renewed energy.

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Over the past decade, Behavioral Insights (BI) have become a powerful tool for enhancing policy effectiveness worldwide. In Saudi Arabia, an active BI community has been leveraging these insights across various policy sectors. A new paper published by a group of leading experts in the Saudi BI community – among them our Managing Director Dr. Manuel Schubert – discusses how Vision 2030 can further benefit from the systematic use of BI, particularly in education and human capability development.

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In the world of consulting, success is often measured by how long a firm stays embedded in a client’s operations. The longer the engagement, the more valuable the relationship, so the logic goes. But what if real impact lies in doing the opposite? What if the most transformative consulting work is the kind that ends?

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