Can customer journey mapping help in designing behavioral experiments?

Behavioral Insights Germany and Saudi Arabia

Customer journey mapping is a widely used tool for both commercial and non-commercial sectors to help organizations optimize processes, generate insights, and eventually improve the customer experience. In a nutshell, the exercise involves breaking down the customer journey into stages, each stage detailing the points of interaction between the organization and the customer. At each of these points, we list the actions and emotions of the customer, the process owners/stakeholders, challenges, and opportunities, among other things.

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Team event in Lisbon

Behavioral Insights Germany and Saudi Arabia

As a remote working team, we don’t often have the chance to meet each other in person, so we decided to do it in one of the most beautiful cities in the world: Lisbon. Among the little streets of the Alfama and in front of a delicious pastel de nata, we had a wonderful time bonding and laughing with each other. We returned to work feeling more connected and motivated than ever. Can’t wait for the next one!