For weeks, the vaccination campaign in Germany has been subject to debate and criticism. Less than 3% of the population have been fully vaccinated so far. At this pace, it would take more than 1.5 years to immunize 70% of the German population.
Decision-makers are now trying to improve communication efforts to increase uptake rates. The aim is to convince more people to get vaccinated. Coming from a process perspective, our directors argue in a critical commentary that this approach neglects other important elements: Vaccination uptake is not only driven by people’s intentions, but also by their ability to follow through with their plans.