Behavioral insights for city planners and architects

Community infrastructure can have a huge impact on people’s behaviors, attitudes, and habits. How can urban planning improve wellbeing, social cohesion and group identity?
Behavioral Public Policy and Economics GmbH
Community infrastructure can have a huge impact on people’s behaviors, attitudes, and habits. How can urban planning improve wellbeing, social cohesion and group identity?
Governments around the globe have started to apply behavioral insights to boost impact and initiate behavioral change at a large scale.
In this white paper, we introduce the key concepts of this new and groundbreaking avenue in public policy and show how it can help to empower people to take ‘better’ decisions in daily life.
We present a series of cases and examples tailored to the Saudi context and discuss how behavioral insights can contribute to achieving Vision 2030.
Previously, we discussed how the concept of time inconsistency can explain why we sometimes act against our own interest, and we identified different types of time-inconsistent decision makers. Now let’s turn to the really important part: strategies to save us from ourselves.
Last week, we identified time-inconsistent decision making as the main reason for our chocolate issues. We will now look into it in a bit more detail.
Behavioral economists group people with respect to the extent of how much self-control problems they exhibit and their awareness of these problems.
“Oh no, I did it again. My chocolate supply vanished into thin air. Okay, okay, not into the air, but into my belly. I just don’t get it. When it comes to sweets, I just cannot control myself.
I’m not a fool, I do know that devouring an entire bar of chocolate a day isn’t good for me in the long run. Strangely enough though, this happens every time I buy some. Why on earth can I not stick to my plans and just eat two pieces a day?!
Seems like “future me’ is a different version of “present me’ and dislikes performing my initial plans. What’s wrong with me?’
Well, from a behavioral economist’s point of view, the diagnose is that you suffer from time-inconsistency and a projection bias. But you’re not alone. Time-inconsistency is very common among humans, and there are remedies to cure it.