Governments around the globe have started to apply behavioral insights to boost impact and initiate behavioral change at a large scale.

In this white paper, we introduce the key concepts of this new and groundbreaking avenue in public policy and show how it can help to empower people to take ‘better’ decisions in daily life.

We present a series of cases and examples tailored to the Saudi context and discuss how behavioral insights can contribute to achieving Vision 2030.

Click here or below to download the white paper.

For questions or comments, please contact Dr. Manuel Schubert.