Behaviorally-informed health contest goes live

BEHAVIA Weight-Loss ContestThe Saudi Ministry of Health has announced its “Walk 30” campaign. The countrywide campaign under the theme “Saudi Walks!” seeks to promote public health by cultivating a culture of walking. It involves dozens of activities as well as a special walking event held on the Saudi National Day.

One of these activities is the “Walk Challenge”: People can download a special mobile app which will count their daily steps. If they reach a target of at least 8,000 steps per day over a period of a month, they can win prizes.

The challenge contains a series of powerful elements that are summarized in our blueprint for health contests. Whether at schools, firms, families, or neighborhoods – health contests can set the right incentives for people from all backgrounds and ages to join and get involved while having fun with others.

Interested in the contest?

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