News | Behavia

Behavioral Insights Germany and Saudi Arabia

Sep 15,2025

Behavia at the IBPPC 2025

It was a pleasure to reconnect with colleagues and friends from around the world at the 4th IBPPC at Kings College London’s School for Government. Topics ranged from consumer behavior and sustainability to national transformation strategies – with discussions just as inspiring outside the sessions as within them. A particular highlight was engaging with our partners from Saudi Arabia on the role of behavioral science in Vision 2030.

A huge thank you to the dedicated organizing team for their efforts – and of course to all who shared their knowledge and experiences. Already looking forward to the next opportunity to meet again!

by Behavia

Sep 11,2025

Reflections on the future of Behavioral Public Policy

Over the last couple of months, we attended several conferences in Behavioral Public Policy including the IAREP in Tartu, BX2025 in Abu Dhabi, and this week the IBPPC in London.

Each of these events was inspiring and we enjoyed learning from our peers and colleagues about the latest advances in our field. At the same time, we sometimes found ourselves a bit surprised by the direction in which discussions are heading. In particular, our perspective on the future of BPP seems to differ in several ways from the topics currently dominating the conversations.

Flagship health contest launched for 5th time

In 2019, Behavia supported the Saudi Ministry of Health in designing the national health initiative Walk30 as part of our Masterclass on Behavioral Public Health Policy. The Ministry launched the inaugural edition of Walk30 in 2020 and has since continued to run the campaign annually.

Over the years, Walk30 has grown into the Ministry’s flagship community health initiative. With over 1 million participants to date, it stands as one of the most impactful and enduring public health movements in the region – a success underscored by its recognition with the Kotler Award for “Best Health and Wellness Campaign.”

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