Green Nudging
Are you interested to know how behavioral insights can be used to encourage pro-environmental behavior? Inspired by two workshops given by our Dr. Julia Stauf, a new article by Thüringer Agentur für die Kreativwirtschaft (THAK) shares tips on how to apply nudges efficiently and gives some creative examples of how green nudging can help us act more sustainably.
Read the article (in German language): Behavioral Insights & (green) nudging – Thüringer Agentur für die Kreativwirtschaft
(c) Thüringer Agentur für die Kreativwirtschaft (THAK)