Vaccination campaign in Germany

Behavioral Insights Germany and Saudi Arabia

For weeks, the vaccination campaign in Germany has been subject to debate and criticism. Less than 3% of the population have been fully vaccinated so far. At this pace, it would take more than 1.5 years to immunize 70% of the German population.

Decision-makers are now trying to improve communication efforts to increase uptake rates. The aim is to convince more people to get vaccinated. Coming from a process perspective, our directors argue in a critical commentary that this approach neglects other important elements: Vaccination uptake is not only driven by people’s intentions, but also by their ability to follow through with their plans.

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White Paper: Behavioral Insights for the Saudi Vision 2030

Behavia - Behavioral Insights for Vision 2030

Governments around the globe have started to apply behavioral insights to boost impact and initiate behavioral change at a large scale.

In this white paper, we introduce the key concepts of this new and groundbreaking avenue in public policy and show how it can help to empower people to take ‘better’ decisions in daily life.

We present a series of cases and examples tailored to the Saudi context and discuss how behavioral insights can contribute to achieving Vision 2030.

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