Behavioral Public Policy and Economics GmbH
Artificial intelligence has become the rising promise of consumer insight. It analyses and breaks down immense amounts of behavioral data, detects patterns (that probably humans would miss), and powers a new generation of hyper-personalized experiences and visibility into customer preferences, purchase patterns, and social interactions.
We wish you a blessed and peaceful Ramadan 2026. May you celebrate it with your beloved ones being safe, well and happy.
It was a pleasure to attend the Global Labor Market Conference 2026 in Riyadh. We learned a lot from the rich discussions and workshops and enjoyed (re-)connecting with labor market professionals and behavioral insights experts from across the globe. We returned inspired with lots of new ideas for behaviorally-enhanced labor market activation.
Last week, the Behavia Saudi team had the pleasure of welcoming dear colleagues Dr. Joana Reis and Dr. Florian Spitzer to Riyadh for a visit. While the primary purpose of the trip was to kick‑off and initiate our new project, we also made the most of the time together outside of work.
The community paper on “Behavioral Insights for Vision 2030 and beyond” is now also available in Arabic.
A new year always brings perspective on how far we have come and where we are heading next!
As we look back on the past 12 months at Behavia, we are deeply grateful to our clients, partners, affiliates, and community who trusted us, challenged us, and grew with us along the way.
We are excited for what lies ahead and for the opportunities to test, learn, and create meaningful impact together in 2026.
Thank you for being part of our journey!
It was a pleasure to reconnect with colleagues and friends from around the world at the 4th IBPPC at Kings College London’s School for Government. Topics ranged from consumer behavior and sustainability to national transformation strategies – with discussions just as inspiring outside the sessions as within them. A particular highlight was engaging with our partners from Saudi Arabia on the role of behavioral science in Vision 2030.
A huge thank you to the dedicated organizing team for their efforts – and of course to all who shared their knowledge and experiences. Already looking forward to the next opportunity to meet again!
Over the last couple of months, we attended several conferences in Behavioral Public Policy including the IAREP in Tartu, BX2025 in Abu Dhabi, and this week the IBPPC in London.
Each of these events was inspiring and we enjoyed learning from our peers and colleagues about the latest advances in our field. At the same time, we sometimes found ourselves a bit surprised by the direction in which discussions are heading. In particular, our perspective on the future of BPP seems to differ in several ways from the topics currently dominating the conversations.
Marketing in Saudi Arabia is evolving at an unprecedented pace, shaped by Vision 2030 reforms, a booming digital economy, and a generational shift in consumer mindset. Among this transformation, one of the most influential drivers of consumer behavior remains social norms. These unwritten rules, grounded in shared expectations and collective behavior, play a central role in how Saudis choose what to wear, eat, drive, and buy.
It was a pleasure to visit Tartu, Estonia, and participate in the 49th IAREP | International Association for Research in Economic Psychology Conference: Behavioural Insights in Research and Policymaking. The sessions and keynotes were insightful, the conversations inspiring, and we are coming back with a mindset stimulated with many new perspectives and ideas.