Behavia at the IBPPC 2025

Behavioral Insights Germany and Saudi Arabia

It was a pleasure to reconnect with colleagues and friends from around the world at the 4th IBPPC at Kings College London’s School for Government. Topics ranged from consumer behavior and sustainability to national transformation strategies – with discussions just as inspiring outside the sessions as within them. A particular highlight was engaging with our partners from Saudi Arabia on the role of behavioral science in Vision 2030.

A huge thank you to the dedicated organizing team for their efforts – and of course to all who shared their knowledge and experiences. Already looking forward to the next opportunity to meet again!