Facts & Figures
More than six years of thought leadership in Behavioral Insights
Experiments
Trainings
Countries
Participants in Experiments
Approach
Harnessing state-of-the-art research methods
Empowering people
We apply Nobel Prize winning research in behavioral science, economics and decision theory in order to empower target groups to make ‘better’ choices, enhance quality of life, customer services and experience.
Human centered
We identify the root causes of behaviors, i.e. a target group’s motivations, biases, social and infrastructural contexts, and design solutions that activate the right triggers to win people's hearts, minds and actions.
Evidence based
We let evidence guide our recommendations. In our interventions, the most promising solutions compete for the highest impact. Only solutions that work are implemented at full scale.
Impact driven
Our goal is to achieve real and sustainable results. Whether it is citizen or consumer behavior – our solutions maximize social returns-on-investment for our clients.
Expertise
Understanding behaviors and designing solutions for behavioral change
Behavioral insights
We harness behavioral insights to improve performance, policies, and processes in the public, non-profit and private sector.
Top topics

Diagnostics
We analyze the root causes of behaviors, e.g., knowledge, values, or perceptions, to facilitate an informed policy design.
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Interventions
We design incentives, nudges and boosts and let the most promising prototypes compete for the highest impact in trials.
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Academy
We conduct trainings and workshops to equip decision-makers and professionals with the right tools and methods to lead change.
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